Leonard Ivan Padilla
HELLO, I'M

Leonard Ivan Padilla

TechVA & Workflow Automation Specialist

I build practical automation systems that connect business tools, reduce repetitive work, and create more efficient workflows.

Combining real-world operations experience with modern automation platforms, I focus on reliable CRM, lead management, and business process automations.

View my projects Contact me
TECHVA
AUTOMATION
Make.com
CRM + AI
ABOUT ME

From Operations to Automation

Understand the process.
Build the workflow.
Test the exceptions.
Automate what matters.

With more than 10 years of professional experience across customer service, sales, team leadership, technical support, CRM systems, and e-commerce operations, I've spent much of my career working directly with the processes businesses depend on every day.

That experience led me toward workflow automation. Today, I'm developing my specialization as a TechVA focused on practical systems using platforms such as Make.com and GoHighLevel.

My operational background helps me approach automation from both sides: understanding the technology while also understanding the business process behind it.

WHAT I DO

Workflow Automation Services

01

Make.com Automation

Connect apps and automate repetitive business processes.

02

GoHighLevel Automation

Build CRM workflows for lead management and customer journeys.

03

CRM Automation

Structure lead statuses, segmentation, and follow-ups.

04

Lead Reactivation Systems

Identify dormant leads and handle eligible outreach.

05

Workflow Testing & Troubleshooting

Test branches, edge cases, and fallback logic.

06

Process Documentation

Make systems easier to understand, maintain, and hand over.

MY BACKGROUND

Professional Foundation

My automation skills are backed by hands-on experience inside real customer service, CRM, sales, leadership, technical support, and e-commerce processes.

2024 – August 2026

Shopify Manager / E-commerce Operations Specialist

  • Shopify store operations
  • Product and inventory management
  • Order processing
  • Workflow improvement
  • Operational documentation
2019 – 2024

Customer Service & Sales Supervisor — IBEX Global

  • Team supervision and coaching
  • U.S. telecom operations
  • KPI monitoring
  • CRM reporting
  • Workflow and service improvement
2014 – 2019

Customer Service / Sales Representative — IBEX Global

  • High-volume U.S. telecom support
  • Billing assistance
  • Sales and upselling
  • CRM record management
2013 – 2014

Technical Support Representative — Teleperformance

  • Technical troubleshooting
  • Hardware/software diagnosis
  • Connectivity troubleshooting
  • Phone support
EDUCATION

Bachelor of Science in Information Technology

University of Mindanao · 2009 – 2013

MY TOOLKIT

Automation & Professional Skills

01Make.com
02GoHighLevel
03Workflow Automation
04CRM Automation
05Lead Automation
06Workflow Logic
07Routers & Filters
08Conditional Branching
09Error Handling
10Fallback Logic
11Workflow Testing
12Process Documentation
13HubSpot
14Shopify
15Google Workspace
16Microsoft Office
17Canva
18Apollo.io
MY WORK

Featured Automation Projects

Demo automation systems designed around real-world business workflows, edge cases, and operational requirements.

PORTFOLIO DEMO PROJECT

Dead Lead Reactivation — GoHighLevel

GoHighLevel

A CRM-based reactivation workflow designed to identify eligible dormant leads, initiate outreach through available channels, monitor replies, suppress ineligible contacts, and complete the lifecycle.

GoHighLevelCRM AutomationLead ReactivationEmail + SMSDND HandlingResponse Tracking
Eligible Lead→Activate→Outreach→Responded / Complete

What this demonstrates

  • Eligibility validation
  • Conditional branching
  • Outreach and response handling
  • Timeout and suppression logic
  • Testing edge cases
PORTFOLIO DEMO PROJECT

Dead Lead Reactivation — Make.com

Make.com + CRM Integration

A scenario-based reactivation automation that searches CRM records, evaluates eligibility, routes contacts through conditional logic, updates lead states, and includes retry and error-handling paths.

Make.comRoutersFiltersDate LogicLead EligibilityRetry Logic
Find Lead→Eligibility Router→Outreach→Retry / Handle

What this demonstrates

  • Eligibility validation
  • Conditional branching
  • Outreach and response handling
  • Timeout and suppression logic
  • Testing edge cases
HOW I BUILD

My Automation Approach

01

Understand

Understand the business process and desired outcome.

02

Map

Map triggers, actions, data, conditions, and exceptions.

03

Build

Configure integrations, routing, and automation logic.

04

Test

Test normal paths, edge cases, failures, and fallbacks.

05

Document

Document the system so it can be maintained and improved.

LET'S TALK

Have a Workflow You Want to Automate?

I'm building my specialization around workflow automation and technical business systems. If you need help organizing a process, building an automation, or improving an existing workflow, let's talk.